Generative Engine Optimization (GEO): How B2B Marketers Can Win Visibility in the AI Era
Search is changing faster than ever.
As AI-powered search experiences become part of everyday buying journeys, traditional SEO alone is no longer enough. Today's B2B marketers need to understand how their content is discovered, surfaced, and recommended by AI-driven search engines.
If you're responsible for demand generation, content marketing, or organic growth, this webinar offers practical guidance on preparing your strategy for the next generation of search.
Why Attend?
Generative AI is transforming how buyers research solutions and evaluate vendors.
This session explores how Generative Engine Optimization (GEO) can help marketers improve discoverability, create AI-friendly content, and stay competitive as search behavior evolves.
Event Details
Format: Live Webinar
Duration: 62 Minutes
Audience: B2B Marketing Professionals
Registration: Free
Featured Speakers
John Fairley
SVP Marketing Operations + SEO, Walker Sands
Erich Meier
Director of Marketing, Priority
Ready to Future-Proof Your Search Strategy?
Learn how leading B2B marketers are adapting to AI-powered search and building content strategies designed for the next generation of discovery.