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Live Sessions for Marketing

Monday, Sept 14
The Lowdown on Growing Your Marketing Expertise,
From Marketing Week, featuring three expert speakers from the Festival of Marketing (Free with a Marketing Week account).

Tuesday, Sept 15
Building a Foundation for AI Success,
presented by Studio by Informa TechTarget and Storyblok, featuring speakers from Storyblok (Free).

Claude + Semrush: Keyword Strategy and Competitor Intelligence, Built Live
Hosted by Semrush (Free).

Personal Brand: Harnessing Your Strengths and Building Your Brand,
featuring OpenText) and Proda Technologies (Free).

Wednesday, Sept 16
From Awareness to Purchase: Building a Content Strategy for the AI Search Customer
Hosted by Content Marketing Institute (Free).

Which Sources Shape AI's Answers in Your Industry, and How to Earn Your Place in Them
Hosted by Search Engine Journal and sponsored by Trendos (Free).

LMA Beyond Borders – Client Service in Action: What Law Firms Are Trying, Learning, and Achieving,
Hosted by the Legal Marketing Association (Free for LMA members; $79 non-member value).

The Unified Demand Framework for Partner Marketing,
Hosted by Informa TechTarget  (Free).

Precision Revenue Growth: How Modern Teams Turn Signals into Focused Execution,
Hosted by ZoomInfo and Outreach (Free).

Thursday, Sept 17
Your B2B Market Data Has a People Problem
Sponsored by AdWeek and Dentsu (Free with Adweek registration).

Interview with ANA CEO Bob Liodice: 30+ Years of Marketing Transformation & What's Next,
Hosted by the ANA (Free).

How Data-Driven Insights Helped Stitch Fix Navigate Uncertainty and Drive Growth,
Hosted by the ANA, featuring Analytic Partners and Stitch Fix (Free).

ANA Global Day of Learning: The Future of Marketing Work,
A full-day (9am–5pm ET) virtual conference hosted by the ANA, featuring headline speakers including Mastercard, The LEGO Group, General Motors,  SAS, Duolingo and The Athena Project (Free for ANA members; $499 for non-members).

The Future of Your Marketing Career: A Live Panel & Peer Braindates,
Hosted by the American Marketing Association (Free for AMA members).

From Data Cloud to Digital Experience: Activating Insights and AI with Tealium
Hosted by Tealium (Free).

Friday, Sept 18
Second Chair Roundtable: Growth Planning Season – Where Second Chairs Shape Legal Marketing Strategy
Hosted by the Legal Marketing Association (Free for LMA members; $79 non-member value).

Monday, Sept 21

ANZMAC Webinar: Pricing in the Dark — Measuring Elasticity When Prices Never Move,
hosted by AMI Professional Development / ANZMAC ($99 AUD; free for AMI members)

Tuesday, Sept 22
The Future of Measurement: Creator Spend Needs Media Discipline,
hosted by Adweek, featuring Kantar and Whalar (Free).

Paid Social in Legal Marketing: Strategies for B2B and B2C Firms,
hosted by the Legal Marketing Association, featuring BTB Brand, Kline & Specter PC, Morris James LLP, and Angel Reyes & Associates (Free for LMA members; $79 for prospective members).

Lessons from the Newsroom: Building Trust, Authority & Credibility,
hosted by BrightTALK, featuring Informa TechTarget and Computer Weekly (Free).

Beating Feature Slop: The Product House Framework for AI-Accelerated Product Teams,
hosted by Pragmatic Institute, featuring ProductLeap (Free).

Wednesday, Sept 23
The Next Era of Performance Marketing,
hosted by Adweek, featuring Superside (Free).

Built to Choose: How B2B Brands Win the Mind Before the Decision
hosted by the ANA, featuring Bader Rutter (Free for ANA members).

How to Measure AI Visibility & Brand Influence: Key Metrics, Signals & Sources,
hosted by Content Marketing Institute, featuring Notified, Allison Worldwide, and Padilla (Free).

Practical AI Workflows for Stronger Paid Campaigns,
hosted by the Digital Marketing Institute, featuring Digital Basics (Free).

How Leading Law Firms Are Leveraging AI-Powered Proposals to Win More Work,
hosted by the Legal Marketing Association, featuring ikaun, Greenberg Glusker LLP, and Morgan, Lewis & Bockius LLP (Free for LMA members; $79 for prospective members).

Thursday, Sept 24
What Your CTV Dashboard Isn't Telling You,
hosted by Adweek, featuring Marketing Architects (Free).

The AI Advantage: How Marketers Can Drive Impact Today and Win in an AI-Driven Future,
hosted by the ANA, featuring Chalice Custom Algorithms and Lenovo (Free for ANA members).

Ethical Marketing FUNdamentals in Action: Lead with Confidence, Build Trust, Grow Responsibly,
hosted by the ANA Center for Ethical Marketing (Free for ANA members).

Before the Shortlist: How B2B Marketers Build Buyer Preference,
hosted by BrightTALK, featuring Informa TechTarget and Forrester (Free).

Seen or Skipped: Winning the AI-Driven B2B Buyer Journey,
hosted by MarketingProfs, featuring OneMagnify (Free).

Should GEO Live Inside SEO, or Is It a Separate Discipline?
hosted by the Marketing + Media Alliance (MMA), featuring Knotch, Gist, AT&T, Square, and Morgan Stanley Wealth Management (Free).

Live Sessions for Sales/RevOps

Tuesday, Sept 15
The Sales Director: From Managing Performance to Defining Direction
Hosted by the Institute of Sales Professionals (ISP), featuring TLSA International (Free for ISP community).

Redesign Roles to Elevate AI-Augmented Seller Productivity
Hosted by Gartner, featuring Greg Hessong, Sr Director Analyst at Gartner (Free).

Your Pipeline Runs on Something You Can't Forecast
Hosted by RevGenius and Allego (Free).

Why Sales Training Fails — And What the Evidence Says to Do Instead
Hosted by the Sales Management Association with Axiom Sales Kinetics (Free with a basic SMA membership).

Sales Enablement Ask-me-Anything Series,
hosted by Sharebird's Product Marketing community, featuring Iterable, Box), and UiPath (Free).

Wednesday, Sept 16
Precision Revenue Growth: How Modern Teams Turn Signals into Focused Execution
Hosted by ZoomInfo and Outreach (Free).

Thursday, Sept 17 
PSC Unscripted: The Unconventional Path,
Hosted by PreSales Collective, featuring Sean Campbell in conversation about his presales career path  (Free).

Signal Rich, Action Poor: What AI-Native Revenue Teams Do After the Insight,
Hosted by RevGenius, including Airspeed, Clay, Hubspot and Apollo.io (Free).

Monday, Sept 21
The Enabling Power of Market Insight,
hosted by the Institute of Sales Professionals (ISP), featuring NetDocuments (Free).

Tuesday, Sept 22
Can Your GTM Agents Prove They Stayed Inside the Job?,
hosted by RevGenius, featuring Hyperagent (Free).

Refocusing Sales Coaching to Improve Growth,
hosted by the Sales Management Association, featuring Tyson Group (Free — basic membership required to register).

Wednesday, Sept 23
Leader Roundtable: Pre-Sales, Post-Sales, or Both? Drawing the Line on What Your Team Owns,
hosted by PreSales Collective (Free).

From Dirty CRM Data to Trusted Account Intelligence: A RevOps Playbook for AI Readiness,
hosted by RevOps Co-op, featuring HG Insights and Clay (Free).

Governing the Bowtie With AI: How CROs Can Drive Precision and Efficiency,
hosted by RevOps Co-op, featuring Vasco and Winning by Design (Free).

Thursday, Sept 24
Building Psychologically Safe and High-Performing SE Teams,
hosted by PreSales Collective, featuring Sierra Pete (Free).

AI Mythbusters: What Revenue Teams Get Wrong About Putting AI to Work,
hosted by RevOps Co-op, featuring Demand Science, Quavo, and Von (Free).

Changing Strategy in the Sales Force,
hosted by the Sales Management Association, featuring Ignite Selling (Free — basic membership required to register).

(Sept 15) Why Sales Training Fails — And What the Evidence Says to Do
Sales Management Association

(Sept 22) Refocusing Sales Coaching to Improve Growth
Sales Management Association

(Sept 24) Changing Strategy in the Sales Force
Sales Management Association

(Sept 29) Sales Leadership’s First 90 Days
Sales Management Association