Webinar Week is a curated newsletter guide to upcoming live webinars specific to B2B sales and marketing professionals. We only list webinars and online events with topics focused on professional growth, skill development, and products of use to sales and marketing practitioners. While there are many other guides to live in-person events, we heard that there are no similar guides for live webinars… and that's the need we fill. We operate independently, and are not tied to any vendor or marketing/events platform. We're just a simple, curated list of meaningful content. And we're always open to suggestions and constructive ideas!

We're here as a free service to help you discover content that helps you grow, and to develop knowledge about products, tools, and skills specific to your needs. And we only focus on live webinars (not recorded) so you have the opportunity to interact with presenters. We hope we add convenience and save you time when searching for content.

We exist to help provide a more effective way of publicizing relevant webinars to your audiences, and to help grow your reach, response, and individual participation.

Webinars remain the most effective top-of-funnel demand gen tactic for 45% of B2B practitioners, and nearly one-third of B2B marketers expect their organizations to increase investment in webinars in 2025, with over 90% of organizations running the same or more webinars year-over-year. (HeysidZoom)

Volume growth

A 225% surge in webinar volume reflects a fundamental shift in how B2B companies build mindshare. Companies are now averaging four webinars a month — nearly four times what was typical before. (Goldcast)

Attendance metrics are growing

The average number of webinar attendees rose to 216 in 2024, a 7% increase year-over-year, and average engagement duration held at 51 minutes. (ON24)

Forrester's view is bullish

Forrester's 2026 B2B event survey identifies webinars as the second-fastest-growing B2B event format, and 97% of senior B2B marketers rate webinars as "critical" or "very important" to pipeline growth. (Geisheker)